Get an inside look at one of the key features of Scentiments from The NPD Group, your source of data and insights about how consumers shop for, think about, and use scented products. This video shows how you can create customized views of survey data based on your specific needs, so you can make data-driven decisions with confidence. Learn More About Scentiments
Learn how Scentiments lets you deconstruct fragrance consumers’ emotions, attitudes, and preferences, to give you a clear understanding of how to market fragrances more effectively. Learn more about Scentiments.
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The future of fragrance is uncertain. Consumers are engaging with scent in a different way. How can you think about scent differently to help guide messaging and product strategy, so you can elevate awareness and inspire fragrance usage?
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Discover where Millennials shop for fragrance, what influences their purchase decisions, and how mood affects their fragrance choices.
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