Learn about exciting back-to-school trends, including the growth of online shopping and shifts in the timing of back-to-school shopping across the U.S., in this video featuring NPD Industry Analyst Leen Nsouli.
The Small Office/Home Office Consumer
To uncover opportunity in the office supplies industry, it’s crucial to understand the small office/home office consumer. What is unique about the omni-channel shopper’s purchase behavior, and what factors influence where they shop?
Online Spend and the Omni-Channel Shopper
E-commerce accounted for 76 percent of total office supplies growth over the last year, but that growth is slowing. Learn what’s affecting the growth rate.
Get a holistic view of this year’s back-to-school shoppers, and learn what they are buying across apparel, school supplies, and more.
Office Supplies Brand and Manufacturer Challenges
Beyond competing on price there is a lot that office supplies brand and manufacturers can do to stay ahead of the competition. Learn more from Leen Nsouli, Industry Analyst – Office Supplies.