“Sports and Footwear Industry Analyst Matt Powell shares his insights on the sneaker industry in this documentary DeadStock "The History of Resellin,” which tells the story of the sneaker game and its highs and lows. Told by those who helped turn a one-time sub culture it into a bustling mainstream global community, this documentary explores the lives of the sneaker resellers of New York to see what it takes to be successful and have longevity in a market that is changing rapidly.”
The Future of Sports Retail
It’s no secret that brick and mortar retail is in trouble. Even industry giants are closing hundreds of stores. How can retailers bring shoppers back to physical stores? Hear what some Millennials had to say about the future of sports retail.
How do Millennials Communicate
Phone calls, texts, or email? Watch now to hear how Millennials prefer to communicate.
Matt Powell Talks Sports with Millennials-What gets Millennials into Stores
The changing shopping tastes of the younger generation are implicated in the closing of hundreds of stores and are leading them to mostly shop online. But, what can retailers do to change this habit and get this age group to shop in stores? Watch this video to hear what some Millennials had to say.
Matt Powell Talks Sports with Millennials Online vs In Store
Everyone talks about how millennials are changing the way shopping is done, but how true is that really? Matt Powell chats with graduate students at Rutgers University to find out what their shopping habits are.