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E-commerce and Direct to Consumer Dynamics

E-commerce is new to the luxury watch industry, while it’s a more mature industry in footwear, accounting for 30% of footwear sales. Learn how retailers are responding as consumers become more accustomed to buying almost everything online.



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HIGHLIGHTS: Fashion Footwear Online Sales in the U.S. Showing Mixed Results, Reports NPD

Although online sales declined for the month, this channel fared three-times better than brick-and-mortar and as a result, online penetration spiked to 39% – the highest level since NPD began tracking it – compared to 28% during the first two months of the year.

Smaller Luggage and Functional Accessories Grow As Consumers Look to Travel Light, Reports NPD

U.S. consumer trends reveal spending on the smaller and functional fashion accessories that allow them to go hands-free, enhancing their travel and experiences.

What’s Ahead for Footwear?

Footwear spending is expected to fall in 2019, but then pick back up in 2020 and 2021.

Sport Leisure Expected to Drive U.S. Footwear Sales Growth through 2021, and Surpass Fashion as Largest Category, Reports NPD

U.S. footwear sales are forecasted to increase through 2021 on account of strong sales growth from athletic-inspired casual sneakers, according to NPD’s Future of Footwear report. Fashion sales are forecast to be mixed, but help will stem from more comfort-oriented silhouettes.

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