E-commerce is new to the luxury watch industry, while it’s a more mature industry in footwear, accounting for 30% of footwear sales. Learn how retailers are responding as consumers become more accustomed to buying almost everything online.
Although online sales declined for the month, this channel fared three-times better than brick-and-mortar and as a result, online penetration spiked to 39% – the highest level since NPD began tracking it – compared to 28% during the first two months of the year.
U.S. footwear sales are forecasted to increase through 2021 on account of strong sales growth from athletic-inspired casual sneakers, according to NPD’s Future of Footwear report. Fashion sales are forecast to be mixed, but help will stem from more comfort-oriented silhouettes.
Complete this form to hear from NPD.
Subscribe and get key market trends and insights relevant to your industry each month.