In this installment of a new video series, NPD Office Supplies Industry Analyst Leen Nsouli examines who is buying what in different regions of the U.S. and what influences these shopping behaviors.
To uncover opportunity in the office supplies industry, it’s crucial to understand the small office/home office consumer. What is unique about the omni-channel shopper’s purchase behavior, and what factors influence where they shop?
3:08 | Play
E-commerce accounted for 76 percent of total office supplies growth over the last year, but that growth is slowing. Learn what’s affecting the growth rate.
2:01 | Play
Get a holistic view of this year’s back-to-school shoppers, and learn what they are buying across apparel, school supplies, and more.
1:13 | Play