Gen Z has the potential to be the most influential generation on eating and drinking behaviors. Hear what's trending from Industry Advisor, David Portalatin.
As more states reopen, customer transactions at major U.S. restaurant chains declined by -21% in the week ending May 17 compared to same period last year, a slight gain from last week’s decline and the fifth consecutive week of improvement.
US restaurant chain customer transaction declines continued to improve for the fourth consecutive week in the week ending May 10 as more states open restaurant dining rooms. Large restaurant chain customer transactions were down 23% compared to a 26% decline the prior week.
For the week ending May 3 total U.S. restaurant chain transactions were down 26% from year ago compared to a 32% decline the prior week and a decline of 43% the week ending April 12, the low point of the COVID-19 disruption.
Restaurant traffic declined by 22% in March compared to year ago, but a testament to the U.S. consumers’ want for restaurant meals, digital orders increased by 63% and delivery by 67%.
