NPD and FIT CFMM Beauty Insight Collaboration: Essentialism
This video clip stars Andrea Muguerza, FIT CFMM graduate student and Global Marketing Manager of SkinCeuticals at L’Oréal USA. The NPD Group is proud to support the Fashion Institute of Technology’s graduate program and thesis development.
Learn how Scentiments lets you deconstruct fragrance consumers’ emotions, attitudes, and preferences, to give you a clear understanding of how to market fragrances more effectively. Learn more about Scentiments.
The future of fragrance is uncertain. Consumers are engaging with scent in a different way. How can you think about scent differently to help guide messaging and product strategy, so you can elevate awareness and inspire fragrance usage?
There’s a lot to learn about today’s fragrance consumer. In this new video series Kissura Craft, Industry Analyst – Beauty, discusses consumer behavior, fragrance wardrobing, and how men and women interact with fragrances differently.
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