Performance running, walking, basketball and hiking shoes are trending negatively, while retro, non-performance footwear categories remain strong. What does it take for performance footwear to make a comeback? How can these brands innovate and integrate retro elements to tap into consumers’ desire to project active lifestyles? Find out in this video featuring sports industry analyst Matt Powell.
It’s no secret that brick and mortar retail is in trouble. Even industry giants are closing hundreds of stores. How can retailers bring shoppers back to physical stores? Hear what some Millennials had to say about the future of sports retail.
Phone calls, texts, or email? Watch now to hear how Millennials prefer to communicate.
The changing shopping tastes of the younger generation are implicated in the closing of hundreds of stores and are leading them to mostly shop online. But, what can retailers do to change this habit and get this age group to shop in stores? Watch this video to hear what some Millennials had to say.
Everyone talks about how millennials are changing the way shopping is done, but how true is that really? Matt Powell chats with graduate students at Rutgers University to find out what their shopping habits are.