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We need to return the industry to one of aspiration or run the risk of being another teen retailer, with huge discounts needed to populate the stores.
As brands do more direct-to-consumer business, almost all of that retail penetration is coming out of e-commerce. Hear more from industry expert Matt Powell.
Matt Powell discusses his perspective on the expected declines in apparel through 2021 but believes there is an opportunity for growth in activewear.
Young U.S. consumers are willing to pay more for sustainable products. But are sports brands doing enough here?
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