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Scentiments and Consumer Trends

There’s a lot to learn about today’s fragrance consumer. In this new video series Kissura Craft, Industry Analyst – Beauty, discusses consumer behavior, fragrance wardrobing, and how men and women interact with fragrances differently.



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October 23, 2017

All Shopping is Social

All shopping is social. Your customers share their experiences pre-purchase, at purchase, and post-purchase. How can retailers capitalize in that sharing? Watch Matt Powell’s new video on how social media impacts in-store business and be sure to download his guide to retail success.

1:44 | Play

October 18, 2017

The Effect of Online

In the U.S., one in every four athletic shoe purchases happens online; in Germany, that number is one in three. There always will be physical stores, just fewer of them. And mobile plays an increasingly important role as the primary shopping method. Watch Matt Powell’s take on how the internet is impacting physical store sales and make sure to download his guide to retail success.

1:44 | Play

October 16, 2017

In-Store Opportunities

There are too many stores in the U.S. Right now, the retail market has over 23 square feet for every man, woman, and child in the country. See Matt Powell’s recommendations on getting ahead of in-store opportunities and make sure to download his guide to retail success.

2:04 | Play

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