Home News Videos Scentiments and Consumer Trends | News

Scentiments and Consumer Trends

There’s a lot to learn about today’s fragrance consumer. In this new video series Kissura Craft, Industry Analyst – Beauty, discusses consumer behavior, fragrance wardrobing, and how men and women interact with fragrances differently.



Related Videos

Unique Retail Experiences Lead the Way

Consumers want to do something, not just buy something when shopping in brick-and-mortar retail.

The Role of Sustainability Today

While sustainable products are continuing to evolve each year, there is a clear need to educate shoppers on the benefits without paying more for them.

Opting for Gender Neutrality

In response to an emerging set of consumers in support of gender fluidity, many brands and retailers are offering products made for anyone, regardless of gender.

Comfort and Wellness

Comfort and wellness is a hot topic across many different industries. But what are consumers buying to make themselves look and feel better?

Want more?

Complete this form to hear from NPD.


Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.