Fragrance usage is shifting and changing. In this new video series Karen Grant, Global Industry Analyst – Beauty, discusses why fragrance and the need for scent still matter in the beauty industry.
Learn how Scentiments lets you deconstruct fragrance consumers’ emotions, attitudes, and preferences, to give you a clear understanding of how to market fragrances more effectively. Learn more about Scentiments.
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The future of fragrance is uncertain. Consumers are engaging with scent in a different way. How can you think about scent differently to help guide messaging and product strategy, so you can elevate awareness and inspire fragrance usage?
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Discover where Millennials shop for fragrance, what influences their purchase decisions, and how mood affects their fragrance choices.
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