Home News Videos Matt Powell | The Effect of Online

In the U.S., one in every four athletic shoe purchases happens online; in Germany, that number is one in three. There always will be physical stores, just fewer of them. And mobile plays an increasingly important role as the primary shopping method. Watch Matt Powell’s take on how the Internet is impacting physical store sales and make sure to download his guide to retail success.

Download Guide

Related Videos

What the Fashion Industry is Learning From Sports

What can fashion brands learn from sports? Hear Matt Powell’s expertise.

The Future of Sports Retail

It’s no secret that brick and mortar retail is in trouble. Even industry giants are closing hundreds of stores. How can retailers bring shoppers back to physical stores? Hear what some Millennials had to say about the future of sports retail.

How do Millennials Communicate

Phone calls, texts, or email? Watch now to hear how Millennials prefer to communicate.

Matt Powell Talks Sports with Millennials Online vs In Store

Everyone talks about how Millennials are changing the way shopping is done, but how true is that really? Matt Powell chats with graduate students at Rutgers University to find out what their shopping habits are.

Want more?

Complete this form to hear from NPD.


npd.com | © 2018. The NPD Group, Inc.

Follow Us on