Home News Videos The Future of Fragrance

The future of fragrance is uncertain. Consumers are engaging with scent in a different way. How can you think about scent differently to help guide messaging and product strategy, so you can elevate awareness and inspire fragrance usage?

Learn more about Scentiments.




Related Videos

October 18, 2017

The Effect of Online

In the U.S., one in every four athletic shoe purchases happens online; in Germany, that number is one in three. There always will be physical stores, just fewer of them. And mobile plays an increasingly important role as the primary shopping method. Watch Matt Powell’s take on how the internet is impacting physical store sales and make sure to download his guide to retail success.

1:44 | Play

October 16, 2017

In-Store Opportunities

There are too many stores in the U.S. Right now, the retail market has over 23 square feet for every man, woman, and child in the country. See Matt Powell’s recommendations on getting ahead of in-store opportunities and make sure to download his guide to retail success.

2:04 | Play

August 31, 2017

DeadStock "The History of Resellin"

Sports and Footwear Industry Analyst Matt Powell shares his insights on the sneaker industry in this documentary DeadStock "The History of Resellin,” which tells the story of the sneaker game and its highs and lows.

1:20:21 | Play

Want more?

Complete this form to hear from NPD.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View our privacy policy.

Follow Us

© 2017 The NPD Group, Inc.