Fragrance is facing the challenge of continuing to engage and excite young people so they’ll wear scent daily. What will it take for fragrance to make a big comeback? Karen Grant, Global Industry Analyst – Beauty, shares her perspectives.
Learn how Scentiments lets you deconstruct fragrance consumers’ emotions, attitudes, and preferences, to give you a clear understanding of how to market fragrances more effectively. Learn more about Scentiments.
The future of fragrance is uncertain. Consumers are engaging with scent in a different way. How can you think about scent differently to help guide messaging and product strategy, so you can elevate awareness and inspire fragrance usage?
There’s a lot to learn about today’s fragrance consumer. In this new video series Kissura Craft, Industry Analyst – Beauty, discusses consumer behavior, fragrance wardrobing, and how men and women interact with fragrances differently.
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