Fragrance is facing the challenge of continuing to engage and excite young people so they’ll wear scent daily. What will it take for fragrance to make a big comeback? Karen Grant, Global Industry Analyst – Beauty, shares her perspectives.
Learn how Scentiments lets you deconstruct fragrance consumers’ emotions, attitudes, and preferences, to give you a clear understanding of how to market fragrances more effectively. Learn more about Scentiments.
2:00 | Play
The future of fragrance is uncertain. Consumers are engaging with scent in a different way. How can you think about scent differently to help guide messaging and product strategy, so you can elevate awareness and inspire fragrance usage?
2:47 | Play
Discover where Millennials shop for fragrance, what influences their purchase decisions, and how mood affects their fragrance choices.
2:01 | Play