Fragrance is facing the challenge of continuing to engage and excite young people so they’ll wear scent daily. What will it take for fragrance to make a big comeback? Karen Grant, Global Industry Analyst – Beauty, shares her perspectives.
In the beauty industry, technology is an important driver for change, and for the success of companies in this competition to tap into purchasing power. Hear more from Larissa Jensen and FIT’s grad students.
Gen Z, typically representing those born in 1997 and after, is a diverse group that defies categorization. They contradict typical stereotypes of attitudes and behaviors of teens and young adults. So what does this mean for the beauty industry?