Home News Videos The State of Activewear
start portlet menu bar end portlet menu bar

The State of Activewear

start portlet menu bar end portlet menu bar

The active apparel and footwear business is growing at a much faster rate than fashion apparel and footwear. With over 2,000 activewear brands and sales up 10 percent, what will brands need to do to stand out in this noisy marketplace? How will celebrity and performance brands fare? Find out in this video featuring sports industry analyst Matt Powell.



Related Videos

A Minute with Marshal Cohen – Ready for Retail Repositioning

NPD's chief industry advisor talks about retail’s approach to stage one of repositioning as vaccinations increase and consumer experiential spending reemerges.

Why e-commerce is more important than ever

As brands do more direct-to-consumer business, almost all of that retail penetration is coming out of e-commerce. Hear more from industry expert Matt Powell.

The Future of Apparel

Matt Powell discusses his perspective on the expected declines in apparel through 2021 but believes there is an opportunity for growth in activewear.

Race to the Bottom

We need to return the industry to one of aspiration or run the risk of being another teen retailer, with huge discounts needed to populate the stores.

start portlet menu bar end portlet menu bar
Want more?

Complete this form to hear from NPD.

start portlet menu bar end portlet menu bar

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice. Cookie Settings