The active apparel and footwear business is growing at a much faster rate than fashion apparel and footwear. With over 2,000 activewear brands and sales up 10 percent, what will brands need to do to stand out in this noisy marketplace? How will celebrity and performance brands fare? Find out in this video featuring sports industry analyst Matt Powell.
The Future of Sports Retail
It’s no secret that brick and mortar retail is in trouble. Even industry giants are closing hundreds of stores. How can retailers bring shoppers back to physical stores? Hear what some Millennials had to say about the future of sports retail.
How do Millennials Communicate
Phone calls, texts, or email? Watch now to hear how Millennials prefer to communicate.
Matt Powell Talks Sports with Millennials-What gets Millennials into Stores
The changing shopping tastes of the younger generation are implicated in the closing of hundreds of stores and are leading them to mostly shop online. But, what can retailers do to change this habit and get this age group to shop in stores? Watch this video to hear what some Millennials had to say.
Matt Powell Talks Sports with Millennials Online vs In Store
Everyone talks about how millennials are changing the way shopping is done, but how true is that really? Matt Powell chats with graduate students at Rutgers University to find out what their shopping habits are.