The back-to-school shopping season accounts for 35% of yearly office supply dollar sales. Explore teachers’ shopping dynamics, including how and when they restock their classrooms. Find out what they spend throughout the year and in which channels they spend more – it’s all in this video featuring Leen Nsouli, Industry Analyst.
To uncover opportunity in the office supplies industry, it’s crucial to understand the small office/home office consumer. What is unique about the omni-channel shopper’s purchase behavior, and what factors influence where they shop?
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E-commerce accounted for 76 percent of total office supplies growth over the last year, but that growth is slowing. Learn what’s affecting the growth rate.
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