In this new video series, NPD Office Supplies Industry Analyst Leen Nsouli discusses the back-to-school season and how K-12 shoppers differ from college shoppers. These insights can help you target specific demographics based on their in-store preferences.
In this installment of a new video series, NPD Office Supplies Industry Analyst Leen Nsouli examines who is buying what in different regions of the U.S. and what influences these shopping behaviors.
1:07 | Play
The back-to-school shopping season accounts for 35% of yearly office supply dollar sales. Explore teachers’ shopping dynamics, including how and when they restock their classrooms. Find out what they spend throughout the year and in which channels they spend more – it’s all in this video featuring Leen Nsouli, Industry Analyst.
2:51 | Play