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Win Today’s Back-To-School Shopper

In this new video series, NPD Office Supplies Industry Analyst Leen Nsouli discusses the back-to-school season and how K-12 shoppers differ from college shoppers. These insights can help you target specific demographics based on their in-store preferences.




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The Small Office/Home Office Consumer

To uncover opportunity in the office supplies industry, it’s crucial to understand the small office/home office consumer. What is unique about the omni-channel shopper’s purchase behavior, and what factors influence where they shop?

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Back-to-School Insights

Get a holistic view of this year’s back-to-school shoppers, and learn what they are buying across apparel, school supplies, and more.

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