In this new video series, NPD Office Supplies Industry Analyst Leen Nsouli discusses the back-to-school season and how K-12 shoppers differ from college shoppers. These insights can help you target specific demographics based on their in-store preferences.
To uncover opportunity in the office supplies industry, it’s crucial to understand the small office/home office consumer. What is unique about the omni-channel shopper’s purchase behavior, and what factors influence where they shop?
3:08 | Play
E-commerce accounted for 76 percent of total office supplies growth over the last year, but that growth is slowing. Learn what’s affecting the growth rate.
2:01 | Play
Get a holistic view of this year’s back-to-school shoppers, and learn what they are buying across apparel, school supplies, and more.
1:13 | Play