Strategic Planning and Forecasting
Find opportunities to grow your footprint in brick-and-mortar and e-commerce.
See where you’re losing loyalty so you can target competitive threats.
Sales and Category Management
Calibrate your performance, distribution, and shelf assortment, tailored to specific geographies, store groupings, and channels.
Product Development and Innovation
Determine if your new product or brand launch is positioned to succeed, and how to maximize success.
Customer Segmentation and Brand Management
Understand how your brand performs among your target segments, your most valuable customer, and where there is potential for growth.
Pricing
Determine how base price changes impact sales volume, and manage promotional pricing to drive profitable growth.
Post pricing change, measure and monitor in-market performance.
Marketing Effectiveness
Maximize your marketing ROI to ensure you’ve got it right before a broader rollout.
Post marketing rollout, understand how consumers are reacting to in-market changes.
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