Want to know where people shop, what they buy, how much they pay, the key reasons for their purchases, and how this is changing over time? The 12 million nationally-representative interviews we conduct each year enable us to measure consumers’ purchasing behavior and key attitudes across key retailers and channels (e.g. brick and mortar, online) in more than 24 industry sectors.
We’ll ensure this purchase information syncs at a high-level with the point-of-sale (POS) information retailers share with us. We accomplish this through our proprietary calibration system whereby we use POS data as a check and basis for removing possible bias from the consumer interviews. Ultimately, we’ll deliver the most reliable, trustworthy market views in the research industry.
And if you rely on a market or customer segmentation scheme internally, we can attach your own consumer segments to the individual respondents participating in the 12 million interviews. That way, you’ll know how well you’re performing with your key segments, too.
Discover the difference our consumer market research can make in your business.