SupplyTrack Analytic Solutions
The foodservice landscape is shifting around the globe. The supply chain is evolving, consumer needs and tastes are changing, the channels offering foodservice are plentiful, and technology is enabling convenience and service at the speed of light. Whether you’re a foodservice distributor, manufacturer, or operator, navigating the new landscape can be a challenge — but that’s where we come in. Our Analytic Solutions teams combine NPD’s SupplyTrack® distributor tracking data with state-of-the-discipline research methodologies to explain the “why behind the buy.” To see how our SupplyTrack Analytic Solutions can answer your most pressing business questions, check out our suite of solutions.
Understand the Market and Find Opportunities
SupplyTrack Analytic Solutions Help You:
Size the Prize for the Total Foodservice Universe
Understand total category size fueled by actual operator purchases from more than 700,000 restaurant, retail, and non-commercial locations. Evaluate competitive opportunities, and identify new category opportunities.
Refine Your Go-to-Market Strategies
Identify and understand your foodservice brand’s sales changes by measuring new, lost, and retained operators with SupplyTrack® invoice-level data.
Explore the Effects of Brand Switching
Understand how changes in the marketplace affect your product launches, pricing events, and promotions. Mitigate competitive threats by seeing what brands you’re losing business to and how your own brands might be cannibalizing your sales.
Build Cross-Promotional Opportunities
Elevate your sales stories; by understanding what products operators are buying together, you can develop cross-promotional, bundling, and innovative opportunities.