Forecasting and Future of Series

To prepare for the future, you need the best-available data to make informed decisions. Our Forecasting solution helps you predict future trends and understand what’s driving market shifts. NPD’s Future of Series guides your strategy with forward-looking sales forecasts and industry insights. Reports are available for the food, technology, apparel, home, footwear, office supplies, automotive, and toys industries.

Why the Future of Series?

To make the most informed decisions you need to know how the market will perform, which consumer segments will drive growth, and how shopping will shift across channels. The Future of Series guides your strategy with sales forecasts and forward-looking industry insights. Reports are available for the food, apparel, home, footwear, office supplies, technology, and toys industries.

Accurate Forecasts

Future of packages include two waves of 3 -year forecasts — Wave 1 projects volume to 2022, and Wave 2 (after six months) forecasts out to 2023. The accuracy of past reports has been strong — within 3% of dollar and unit volume actuals in 2018 for all of the industries we covered.

Analyst Perspectives

You get our experienced analysts’ perspectives on industry trends and evolving consumer behaviors, supported by our unmatched data assets.

Consumer Segmentation

Proprietary segmentation helps you identify your most important consumers and refine how you target specific groups.

COVID-19 Impacts

A proprietary model shows the impacts of COVID-19 on the economy and what economic recovery forecasts will look like.

Forward-looking Insights

NPD analysts offer their observations and insight on trends across categories and industries, supported by the full complement of NPD’s data assets.

Learn More about Forecasting