Checkout Buyer Analytics
When you’re developing strategies to grow your category, defend shelf space, and increase market share, you need to keep tabs on the consumer spending habits that are transforming today’s omnichannel marketplace. Our Checkout consumer receipt panel monitors consumer behavior across industries, brands, retailers, and time periods. Armed with its insights, you can identify opportunities to reach new buyers, appeal to changing consumer tastes, and win loyalty.
Use Buyer Analytics For:
Identify the most attractive buyer segments to drive growth and gain market share. Evaluate the impact of promotions across brands, retailers, and categories.
Quantify the success of new brand launches and acquisitions. Discover the value of specific brands and their consumers, including DTC, as you evaluate new growth opportunities.
Optimize your assortment by knowing the brands and categories your customers buy elsewhere, causes of changes in basket size, and the impact of cross-purchasing.
Understand the buyer dynamics behind sales performance with buyer-based metrics delivered through an interactive dashboard. Measures include brand and retailer loyalty, share of wallet, penetration, purchase frequency, leakage, and order composition.
Advanced Analytics studies dive even deeper to provide customized answers to your most complex and strategic business questions. Solutions include New Brand Launch, Purchase and Trip Sequencing, Acquisition Assessment,
New/Lost/Retained, and more.
"As shopping online continues to grow, it will force traditional brick-and-mortar stores to regroup. You must understand the categories, attributes, and businesses that lead consumers to say, ‘I want to shop in a traditional store,’ and those that are more likely to lead them to shop online. Checkout can help you understand these shifts."