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Checkout Buyer Analytics

When you’re developing strategies to grow your category, defend shelf space, or increase market share, you need comprehensive insights to inform every stage of the decision-making journey. Our Checkout consumer receipt panel helps you understand consumer behavior—online and in-store—across industries, brands, retailers, and time periods. Armed with its insights, you can identify opportunities to reach new buyers, appeal to changing consumer tastes, and win loyalty. Views are available for general merchandise and foodservice industries.

Use Buyer Analytics For:


Track your brand health and identify competitive threats. Discover how to optimize pricing and promotions, manage churn, and find opportunities to engage new customer segments.


Quantify the success of new brand launches and acquisitions. Discover the value of specific brands and their consumers, including DTC, as you evaluate new growth opportunities. 

Retail/Shelf Strategy

Optimize your assortment by knowing the brands and categories your customers buy elsewhere, causes of changes in basket size, and the impact of cross-purchasing.

Why Our Panel?


With more than 50 years in tracking sales and market share in general merchandise and foodservice industries, our researchers have developed expertise in classifying your complex product sets. We benchmark our consumer panel with sales data and methodologies widely accepted as the industry standard.


Our panel provides a total channel view for more comprehensive insights. The panel includes 150,000 actively engaged consumers, capturing data from receipts on purchases made online and in-store.


NPD’s rigorous research foundation is at the heart of everything we do. We have the most stringent panel requirements, guaranteeing engaged panelists and better data. We have tailored our analytic offerings to meet the specific needs of each industry, taking the guesswork out of finding the right solution for your needs.

Buyer Essentials

Understand the buyer dynamics behind sales performance with buyer-based metrics delivered through an interactive dashboard.

Measures include: brand and retailer loyalty, share of wallet, penetration, purchase frequency, leakage, and order composition.

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Advanced Buyer Analytics

Advanced Buyer Analytics studies dive even deeper to provide customized answers to your most complex and strategic business questions.

Solutions include: Brand Launch Performance, Purchase and Trip Sequencing, Acquisition Assessment, New, Lost, Retained, and more.

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Recontact Surveys

Recontact surveys enable a deeper understanding of purchase motivations through direct engagement with the buyers you want to hear from. By connecting purchase behavior with attitudes and usage, you can find out more about who your buyers are and what influences them.

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How We Help our Clients

Learn more about Checkout Buyer Analytics

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