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SupplyTrack

See what items are being sold by broadline distributors to uncover opportunities and threats to outsmart your competition. The NPD Group’s SupplyTrack® service provides the insights you need to power business innovation, sales execution plans, and customer presentations. Capturing detail on over 80% of the broadline sales channel, it is the first and only monthly tracking service that delivers in-depth insights about the buying behaviors of broadline customers. Now you can focus your investments in innovation, marketing, and people so they will deliver the greatest return.

Reporting sales by item, brand, manufacturer, operator category and system size, and geography, SupplyTrack gives you unparalleled visibility into purchasing trends and the competitive landscape so you can make fact-based decisions and measure results. It’s how to fully understand your market position.

Use SupplyTrack to:

Improve Category Management


Incorporate detailed point-of-sale data to measure product performance, identify opportunity gaps, explore trends at the geographic level, and more.

Collaborate Better


Leverage best-in-class data to build trust with your partners while identifying new opportunities to expand your reach.

Monitor the Competition


Track competitive sales and share to pinpoint and combat the biggest threats to your business.

From Insights to Action: Client Success Stories

Our Analytic Solutions teams combine NPD’s SupplyTrack® distributor tracking data with state-of-the-discipline research methodologies to explain the “why behind the buy.” To see how our SupplyTrack Analytic Solutions can answer your most pressing business questions, check out our suite of solutions.

SupplyTrack Analytic Solutions

SupplyTrack Insights

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