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We Help You Measure, Predict, and Improve Your Business—Advising Along the Way

By combining our retail and consumer data with industry expertise and business solutions, NPD partners with you to measure, predict, and improve your business, advising you on strategy to give you a winning advantage.

We measure how consumers shop across all channels, sourcing our data from both retailers and consumers to quantify sales, share, distribution, and velocity. On the point-of-sale side of things, we track retailers, distributors, and foodservice operators, so we know what’s selling at more than 1,300 retailers, including both e-commerce and brick-and-mortar. We also conduct more than 12 million consumer surveys annually to hear directly from consumers how they shop. And we track millions of their receipts—following the same consumers over time—so you can understand shifting tastes and trends.

We have more than 50 years of experience in understanding consumers, but today we’re not just focused on benchmarking performance. We go beyond market measurement to help you understand what’s driving sales and market share—the “why behind the buy.” By combining our data collection with best-in-class research techniques and data modeling to predict future performance, we help you reach better marketing, sales, and product development decisions—with greater confidence.

Our experts advise you on the best opportunities to improve your performance. They help you understand marketplace dynamics, target your buyers, detect competitive threats, and provide recommendations on developing, pricing, and marketing the optimal product mix for a winning advantage.

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