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Powering data-driven growth.

Best-in-class Data

Pinpoint growth opportunities and benchmark performance with our industry-leading point-of-sale (POS) and consumer data.

Prescriptive Analytics

Quantify demand for new and existing products while zeroing in on the right customer segments and opportunities to target.

Industry Expertise

Leveraging NPD’s unmatched data assets, our team of industry experts deliver actionable insights to help companies boost their bottom line.

Best-in-class Data

Retail Tracking

Our industry-leading point-of-sale (POS) data is unparalleled in measuring market size, share, and trend over time.

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Checkout Omnichannel Tracking

Leveraging an omnichannel panel of 130,000 consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that's changing over time.

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Distributor Tracking

In addition to sell-through information, we offer supply chain detail in the foodservice and technology industries for a broader view of the trends shaping your business.

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Consumer Tracking

The 12 million nationally-representative interviews we conduct each year measure consumers’ purchasing behavior and attitudes across retailers and channels.

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Prescriptive Analytics

Checkout Buyer Analytics

Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.

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Market Forecasting

Predict future trends and understand what’s driving market shifts with dollar and unit predictions of your sales, and your competitors’ sales, tailored to your specific business challenges.

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The Future of Series

Guide strategy with sales forecasts and forward-looking industry insights. Reports are available for the food, apparel, footwear, office supplies, home, technology, and toys industries.

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Price & Promotion Management

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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Analytic Reporting

Building upon our Retail Tracking Service, we offer a number of tailored data-reporting solutions. Customize categories, geographies, retailer universes, metrics, and attribute clusters.

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Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Industry Expertise

Leveraging NPD’s unmatched data assets, our team of industry experts deliver actionable insights to help companies boost their bottom line.

Our advisors and analysts offer strategic counsel to many of the world’s largest brands and retailers and are frequently quoted in the press. They provide fact-based narratives to help companies address their biggest challenges.

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OUR EXPERTS HELP CLIENTS
  • Capitalize on growth opportunities
  • Identify best practices across the total retail environment
  • Develop strategies to win market share
HOW WE HELP

NPD's CREST® data provides exactly the insights we need

"Our industry is a competitive, multi-faceted industry. NPD's CREST® data provides exactly the insights we need to understand this increasingly complex marketplace. It has been an invaluable asset for a number of years. It is an unparalleled resource for understanding consumer behavior within our industry. NPD's CREST informs our strategic planning and is one of our key sources for performance measurement."
Mitch Canada
Director of Market Intelligence, McDonald's USA

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