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Customer Segmentation and Brand Management

Understand how your brand performs among your target segments, your most valuable customer, and where there is potential for growth.


Determine how base price changes impact sales volume, and manage promotional pricing to drive profitable growth.
Post pricing change, measure and monitor in-market performance.

Marketing Effectiveness

Maximize your marketing ROI to ensure you’ve got it right before a broader rollout.
Post marketing rollout, understand how consumers are reacting to in-market changes.

© The NPD Group, Inc.

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