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Product Development and Innovation

Determine if your new product or brand launch is positioned to succeed, and how to maximize success.

Pricing

Determine how base price changes impact sales volume, and manage promotional pricing to drive profitable growth.
Post pricing change, measure and monitor in-market performance.

Marketing Effectiveness

Maximize your marketing ROI to ensure you’ve got it right before a broader rollout.
Post marketing rollout, understand how consumers are reacting to in-market changes.

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