Home Products & Solutions Case Studies Case Study: How a Customer Journey Analysis Revealed Private Label Opportunities

Industry: Retail, Apparel
Solution: Checkout / New Brand Launch


Business Challenge

A retailer recently launched a private label brand in apparel with multiple product lines, ranging from shirts to pants. The retailer wanted to know whether its private label provided shoppers with a unique offering that kept them coming back for more, or whether these shoppers found more value in competing brands. 

What We Found

Checkout analysis revealed customers who bought shirts from that private label brand were highly loyal, spending more with that private label than any other shirt brand across all retailers. On the other hand, the private label’s pants buyers were relatively disloyal, spending more with established national pants brands carried at other retailers.

Checkout analysis revealed that its private label customers were loyal in some categories, but not others and pinpointed areas that needed improvement

How We Helped

Armed with these insights, the retailer could pinpoint a specific category (pants) to focus efforts on improving product differentiation.

Outcome


Checkout analysis revealed that its private label customers were loyal in some categories, but not others and pinpointed areas that needed improvement

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