Home Products & Solutions Case Studies How a Foodservice Operator Optimized Its Menu Offerings | Case Study

Industry: Foodservice
Solution: Checkout / Menu Optimization


Business Challenge

Deciding whether or not to drop an item from a menu is like deciding to take a player out of the lineup. Morale may suffer and fans might get angry, sometimes expressing their rage on social media. It’s a decision that can’t be taken lightly.

A foodservice operator was considering doing just that, but wanted to exercise caution. This NPD client needed to know if nixing the product would alienate a large segment of buyers. Our Checkout team was tasked with finding out.


What We Found

It turns out Item X was one of our client’s least popular items, with only 5 percent of customers purchasing the item at least once—as shown by Checkout’s Retailer Snapshot Analysis. Only 2 percent were incremental buyers of the product, spending more than half of their wallet on that item. In short, a vast majority of our client’s customers would be unaffected if Item X vanished.

A vast majority of our client’s customers would be unaffected if Item X vanished. Item X was the primary sales driver for only 2 percent of their customers. 

How We Helped


Outcome

A vast majority of our client’s customers would be unaffected if Item X vanished. Item X was the primary sales driver for only 2 percent of their customers. 

Checkout helped this operator make the call to remove a menu item that wouldn’t be missed by many customers.

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