Home Products & Solutions Case Studies Case Study: How Pinpointing a Problem Channel Revealed a $4MM Opportunity
Industry: Consumer Electronics
Solution: Analytic Reporting / Custom Channels

Business Challenge

Six months of steady share declines had a top consumer electronics manufacturer unsure of next steps. The manufacturer was scrambling to find the root cause of the share declines, but internal analysts couldn’t put their finger on where the pressure was coming from. The manufacturer asked us to take a deeper look at the data.

What We Found


Six months of steady share declines had a top consumer electronics manufacturer unsure of next steps. 

How We Helped

What We Found

Our Analytic Reporting/Custom Channels solution provided an additional level of granularity that aligned our best-in-class data with the manufacturer’s internal account structure and channel definitions. Our data revealed that the manufacturer’s share losses were driven by increased competition in one of its most lucrative channels. 


How We Helped

Our analysis revealed turning around the lagging channel would result in an additional $4MM in incremental sales for the manufacturer. Armed with these insights, the manufacturer pinpointed the problem channel, created a response plan, and quantified the upside of winning back its fair share of the market.

Outcome


Turning around the lagging channel would result in an additional $4MM in incremental sales for the manufacturer.

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