Home Products & Solutions Case Studies Case Study: How Same Store Sales Reporting Set the Record Straight on a Competitor’s Performance
Industry:
Solution: Analytic Reporting / Same Store Sales

Business Challenge

Our client noticed one of its competitors was reporting a growth rate that far outpaced that of the rest of the category. It had an inkling that something was off and came to us to get the whole story.

What We Found


Our client came to us to get the whole story about a competitor’s performance.

How We Helped

What We Found

Our Analytic Reporting/Same Store Sales solution quickly got to the root of the disconnect: The competitor’s growth wasn’t organic. It was driven by distribution expansion. The competitor’s same store sales trends mirrored trends in the rest of the category.


How We Helped

We helped our client differentiate organic versus distribution-driven growth when conducting its competitive analysis to ensure the right threats were in focus.

Outcome


The competitor’s growth wasn’t organic. It was driven by distribution expansion.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.

Complementary Content
${loading}