Home Products & Solutions Case Studies Leveraging CREST and Checkout to tell the full story – Case Study
Industry: Foodservice
Solution: CREST / Checkout

Business Challenge

A foodservice operator’s breakfast menu item sales were declining. Leveraging our CREST® foodservice data, this client discovered its performance wasn’t consistent with industry trends—breakfast visits were actually up for the category. In fact, its main competitor was gaining share at the breakfast occasion.

What We Found

Digging further into the data using Checkout, this client discovered its breakfast item sales declines were driven by customers visiting less frequently and increasingly committing a larger share of wallet to its archrival’s breakfast menu offerings.

Our client’s breakfast sales were down.
Worst of all: its main competitor was gaining share at the breakfast occasion.

How We Helped

The Checkout team identified that the competitor’s impressive dollar share gains were driven by a limited time offer menu item. Diagnosing the root cause of the problem, we recommended that the client should fight back with a heavy promotion of one of its popular breakfast menu items.

Outcome


We recommended that the client should fight back with a heavy promotion of one of its popular breakfast menu items.

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