Snack foods have evolved beyond between-meal snacks and lunch side dishes. They now offer solutions throughout the day around permissible, portable, and beneficial needs. This evolution will continue as people become more fluid in their food and beverage choices.
The Future of Snacking shows you what snack food consumption will look like in the future, revealing your most promising opportunities for growth over the next five years. The report identifies potential risks and barriers to snacking so you can understand threats and take advantage of positive trends. Insights from the report will help you make more realistic predictions, build and strengthen consumer relationships now in order to shape future behavior, and refine your business and marketing strategies to address what’s ahead. It’s a new source for input when it’s time to rethink your positioning and develop compelling products that satisfy your customers’ needs.
- Understand the direction of consumer trends for snack food consumption so you can plan winning strategies
- Learn about the behaviors and needs that will drive snacking growth over the next five years in order to develop targeted products and determine the most effective ways to market them
- Explore changing meal composition to better align your products with where consumer trends are headed
- Identify key generational differences so you can target the correct consumer groups and capitalize on predicted changes
No one knows more about how people eat than The NPD Group. For decades now, we’ve been the definitive source of information on food and beverage consumption, whether at home or away-from-home. Snacks on-the-go? Lunch at the drive-thru? Dinner with the family? We track them all.
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