Account Level Reports provide benchmarking that enables the comparison of specific retailers with the rest-of–market. This improves decision-making in line reviews, category management, and merchandising—and provides an opportunity for enhanced collaboration between manufacturers and retailers.
ALRs from participating retailers such as Walmart, Target, and others let manufacturers and retailers see the "one version of the truth" — ensuring that everyone is speaking the same language and working to boost both brand and category performance. In addition, ALRs offer an unprecedented level of insight into how competing brands are performing at key retailers.
Reporting performance at an account level allows you to develop sales and marketing strategies that promote growth at specific retailers. Packaged goods manufacturers have used systems like this for years. Now we’re bringing that same level of insight to general merchandise industries.
Related Case Studies
Store-Level Enabled Retail Tracking: How an Office Supplies Manufacturer Improved Its Pencil Assortment With Account-Level Reporting
An office supplies manufacturer wanted to sell more pencils, a category which recently had been making a comeback. With adult coloring and creative expression fueling U.S. office and school supplies sales, it was a great time to be in the pencil business. But the manufacturer faced a conundrum: it had a low share in its category and was losing volume by double digits. And this made it difficult to win more shelf space from its retailers.