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Store-Level Enabled Retail Tracking

It’s not just how much you’re selling; it’s how fast. By capturing store-level data feeds directly from retailers, we’re able to measure velocity, which tells you the rate at which products are selling to measure performance. Want to know if consumers love what you make? Velocity can tell you. What’s the upside potential of winning wider distribution for a particular item? Velocity can tell you. And we can report below a national level, so you can monitor sales, distribution, and velocity by retailer, region, or market.

How It Works
Data collected at the store level shows how products sell in the locations where they are carried. More robust data can help you identify the most productive products in your portfolio and pinpoint the ones that deserve expanded distribution and marketing focus. Velocity is more effective than sales or share for assessing product performance, because it allows you to identify the fastest-turning products, not just those that are the highest selling because they have the best distribution. Store-Level Enabled Retail Tracking allows you to:

  • Use point-of-sale data to build sales stories and marketing plans
  • Analyze your business below a national level to customize programs to local markets
  • Track distribution build of new products and scenario-plan the impact of expanding distribution
  • Advise retailers on how to improve category assortment and recommend when one merchandising approach is insufficient.

Why It’s Better
Data processed at the store level enables NPD to offer distribution and velocity measures and analyze by Census regions, Census divisions, and DMAs (based on releasability). These new data assets change the actionablity of the data — allowing you to understand root causes and identify opportunities to grow or course-correct. Better data leads to better insights and decision-making in general merchandise categories.

To learn how we calculate velocity and how it can help you, read our complete guide to using the velocity metric to sell high-performing products.


Related Case Studies


Store-Level Enabled Retail Tracking: How an Office Supplies Manufacturer Improved Its Pencil Assortment With Account-Level Reporting
Store-Level Enabled Retail Tracking: How an Office Supplies Manufacturer Improved Its Pencil Assortment With Account-Level Reporting

An office supplies manufacturer wanted to sell more pencils, a category which recently had been making a comeback. With adult coloring and creative expression fueling U.S. office and school supplies sales, it was a great time to be in the pencil business. But the manufacturer faced a conundrum: it had a low share in its category and was losing volume by double digits. And this made it difficult to win more shelf space from its retailers.

How a Mobile Brand Defended Itself Against Competitors' High-Performing Products
How a Mobile Brand Defended Itself Against Competitors' High-Performing Products

As a brand, it’s hard to stand out in the noisy mobile power space. A leading mobile power manufacturer approached us to determine how to more meaningfully track their competitors’ performance, seeking out greater indicators than sales alone. See how they identified “silent” threats with a new measure.

Store-Level Enabled Retail Tracking: How a Retailer Grew Sales by Merchandising Different Products by Market
Store-Level Enabled Retail Tracking: How a Retailer Grew Sales by Merchandising Different Products by Market

Consumers in different markets have different preferences. While that may seem obvious, knowing what will sell best market by market isn’t always apparent. A retailer recently turned to us for help in its effort to ramp up sales in the fan category. With a number of options to choose from, our client needed to know how to merchandise and promote stand fans, box fans, and tower fans—in each market.

Store-Level Enabled Retail Tracking: How a Headphone Manufacturer Grew Sales by Expanding Distribution
Store-Level Enabled Retail Tracking: How a Headphone Manufacturer Grew Sales by Expanding Distribution

Recently, a consumer electronics manufacturer approached us in its effort to grow its headphone business. It needed a retailer to carry its latest headphone model, but there was just one problem: the item’s overall sales and market share were lower than that of competing brands. Even so, our client knew it had a winner. This client asked us, “How can we convince the retailer to carry our headphones in its stores?”

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