To grow your business today , you need to stay on top of rapidly changing consumer tastes and trends and understand and adapt to new buying behaviors.  We can help with information that can be used throughout the business cycle.

Our Retail Tracking keeps you abreast of market movement, highlighting your sales against the total market, helping you to identify key areas of growth and opportunity.  Consumer Tracking delivers a better understanding of your customer and your competitors’ customer.   

Retailers who opt to share their account level information can use NPD Account Level Reports with vendors of their choice as a common currency for enhancing collaboration and category management.

To address specific business issues, we offer proprietary solutions.  Our wealth of consumer and point-of-sale  information can also be used in conjunction with your own data or third-party information for forecasting, opportunity identification, market evaluation, pricing, and more.

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