You have opportunities. You face threats. What you need are smart, quantifiable methods of distinguishing one from the other and maximizing your chances of success. NPD’s Analytic Solutions group includes a team of senior leaders with extensive experience developing and delivering analytic solutions that help clients predict areas of risk and growth to improve marketing and product development.
We combine NPD POS and consumer information, industry expertise, and custom survey research – then add state-of-the-discipline research techniques and methodologies to explain the "why behind the buy.” Through advanced modeling we offer insight into what will happen in the future, not just what has happened in the past.
To see how our Analytic Solutions team can answer your most pressing business questions, check out our suite of solutions:
What consumer segments should you target and why? And how do you know if you're successful over time? Now you can view total industry sales through a consumer-centric lens for more insight into your customers and improved decision-making across your organization. This analytic solution allows you to mesh your proprietary segmentation scheme with NPD's Consumer Tracking Service for your industry. Our team will also offer primary research to clients who would like to develop entirely new segmentation schemes.
New Product Forecasting
What’s the sales potential and ROI for your new or revamped product idea? If you have new products in the pipeline or plans to reinvigorate the ones you’re selling now, there’s a proven approach to determine whether it will meet your goals. NPD’s new product sales forecasting service can help you assess and improve the sales potential of new or revamped products and services before you launch them. It’s how to reduce the risk of investing in ideas that will not meet your sales objectives to focus your investment on your strongest concepts.
Is your promotion strategy attracting new buyers, or just moving forward sales you would have gotten anyway? How will a competitor’s price drop impact your sales next quarter, and how should you respond? In the world of pricing and promotion, many complex, inter-related factors are at play. With our Price and Promotion Management Service, a subscription-based suite of scenario planning and simulation tools, get support for the most common price and promotion effectiveness questions. This category-wide, easy-to-use service is regularly updated to provide instant insights for faster, better decision-making.
Will your product category grow or decline? Why? What does this mean for your market share? We’ve designed our market forecasting solution to paint a precise, full-color picture of future patterns and trends in your key categories, to help you understand what’s shaping and driving those trends. Partner with our team to predict your addressable market over time. Understand how changing market conditions, cross-category interactions, assortment, and distribution will impact your brand in the future.
Is your online advertising set up for off-line sales success? How effectively will a new in-store display boost point-of-sale transactions? Which of your new communications conveys your product’s value proposition most effectively? Committing to a new course of action—whether it’s a new product, new messaging, or changes to your in-store strategy—raises many questions. Our new In-Market Testing service answers mission-critical questions—in your advertising, in your product line, and in how consumers see it all come together in-store or online. It’s designed to help you minimize your risks for improved results.
Which products are hot? How should you respond? Speed can be a tremendous source of competitive advantage, and that is why we developed our new Trend Detection service. It lets you see—often before anyone else—category leaders and laggards. Trend Detection equips manufacturers to predict the potential of their own products and brands or those of their competitors. They can also use this information to create assortment stories for their retail partners, making the case to replace lagging products with the manufacturers’ successful products.
Market Mapping (Food)
What’s the competitive landscape and where are your best opportunities? This solution generates unprecedented detail on actual eating and drinking patterns, providing insight into where brands and chains play, why they are winning and losing, and what’s happening in their competitive sets. With market mapping service for food businesses, NPD offers a holistic platform across occasions, consumers, and needs that enable food companies and foodservice chains to improve their business from every angle.
What's the return on investment (ROI) for each of your marketing activities? Our marketing mix solution answers this question, so you can make changes to your media plan to improve sales and share. Combining our weekly, Store-Level Enabled sales data with your marketing spend data, our Analytic Solutions team will develop a marketing mix model to estimate the effect of individual marketing levers on your sales and share, at both the local and national market levels.
Do you have questions specific to your product development, advertising, packaging, and business? Custom research from our Analytic Solutions team lets you go straight to your consumers to better understand their motivations, attitudes, and shopping behavior, for improved performance. Our custom, proprietary research delivers information about the consumers who may (or may not) want your product.