Maximize your ROI by understanding the impact of marketing campaigns on sales performance with NPD’s In-Market Testing solution. Why wait all year long to see if your marketing campaigns are successful? With In-Market Testing, you can test the impact of your campaigns in select markets to ensure you’ve got it right before a broader rollout.
We leverage our weekly and Store-Level Enabled point-of-sale data to compare the sales performance of markets receiving a marketing investment with “control” markets that don’t. NPD can test any campaign run in a specific geographic area, including all digital media—using advanced statistical techniques to minimize any noise.
So you can understand how your digital campaigns impact in-store sales and get the optimal level of ad spend—and media mix—to support your sales strategy.