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Maximize your ROI by understanding the impact of marketing campaigns on sales performance with NPD’s In-Market Testing solution. Why wait all year long to see if your marketing campaigns are successful? With In-Market Testing, you can test the impact of your campaigns in select markets to ensure you’ve got it right before a broader rollout.

We leverage our weekly and Store-Level Enabled point-of-sale data to compare the sales performance of markets receiving a marketing investment with “control” markets that don’t. NPD can test any campaign run in a specific geographic area, including all digital media—using advanced statistical techniques to minimize any noise.

So you can understand how your digital campaigns impact in-store sales and get the optimal level of ad spend—and media mix—to support your sales strategy.


Related Case Studies


How New Product Forecasting Helped a Manufacturer Launch a New Dental Water Jet
How New Product Forecasting Helped a Manufacturer Launch a New Dental Water Jet

A great smile can go a long way; it’s one of the first things people notice about you. One component to a great smile is dental care, yet many people aren’t very good at brushing and flossing.

In-Market Testing: How a Leading Tech Company Measured the Effect of Digital Ads on In-Store Sales
In-Market Testing: How a Leading Tech Company Measured the Effect of Digital Ads on In-Store Sales

One of our clients, a highly successful consumer technology manufacturer, recently launched a new product, which almost immediately garnered brisk sales and a leading position in the market. To ensure continued strong in-store sales, the client’s marketing team wanted to answer one key question: How much does online advertising affect offline sales?

In-Market Testing: How HP Inc Determined the Effect of Its Ad Investment on Printer Sales
In-Market Testing: How HP Inc Determined the Effect of Its Ad Investment on Printer Sales

While HP, Inc. has a strong track record of measuring marketing campaigns using existing modeling and analytics, they wanted to run a market test to quantify ROI on these campaigns and project returns on future campaigns at a national level.

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