Home Products & Solutions Analytic Solutions Market Research | In-Market Testing

Maximize your ROI by understanding the impact of marketing campaigns on sales performance with NPD’s In-Market Testing solution. Why wait all year long to see if your marketing campaigns are successful? With In-Market Testing, you can test the impact of your campaigns in select markets to ensure you’ve got it right before a broader rollout.

We leverage our weekly and Store-Level Enabled point-of-sale data to compare the sales performance of markets receiving a marketing investment with “control” markets that don’t. NPD can test any campaign run in a specific geographic area, including all digital media—using advanced statistical techniques to minimize any noise.

So you can understand how your digital campaigns impact in-store sales and get the optimal level of ad spend—and media mix—to support your sales strategy

Want more?

Complete this form to hear from NPD.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.