Market Mapping (Food)

Now food companies and foodservice chains can identify, understand, and quantify discrete behaviorally-based consumption occasions in order to locate sources of change and identify opportunities using The NPD Group’s market mapping service for food businesses solution. It generates unprecedented detail on actual eating and drinking patterns, providing insight into where brands and chains play, why they are winning and losing, and what’s happening in their competitive sets. With market mapping service for food businesses, NPD offers a holistic platform across occasions, consumers, and needs that enable food companies and foodservice chains to grow their business from every angle.  

By harnessing its 30-plus years of continually tracking all aspects of eating behavior inside and outside the home, NPD’s market mapping service for food businesses provides food companies and foodservice chains with a comprehensive roadmap to enable you to reduce the risk in decision-making by pointing you in the right direction of new opportunities, and where you should invest in terms of products, daypart expansion, menu items, and innovation. The service can also track the impact of marketing efforts based on behavioral outcomes.

In addition to identifying and quantifying opportunity gaps with recommendations for addressing those gaps, market mapping service for food businesses informs brand voice/communication strategies and enables you to track the impact of marketing efforts on consumer behavior, and measure success over time. And, overlaying your own consumer segmentation scheme adds even more power to the insights.

NPD also offers a wide range of custom research services, including advertising testing and tracking, choice studies, positioning research, pricing studies, concept testing, and pre-market sales forecasting–all of which can incorporate clients’ consumer segmentation schemes.


Related Case Studies


Market Mapping for Foodservice: How a Pickle Maker Sold More Product

Pickle manufacturers know the pickle will never be the star of any meal. But pair it with a toasted sandwich, pile it high on a juicy burger, deep fry it, or dress it up as a market vegetable appetizer—and it becomes a killer sidekick. Over the past five years, the classic deli-style coleslaw and pickle accompaniment has fallen by the wayside as salads and new side dishes have stolen the spotlight . . .



Market Mapping for Food: How a Manufacturer Reignited Sluggish Sauce Sales

These days, when it comes to grocery shopping, it’s all about the perimeter of the grocery store. Fresh food consumption is on the rise, and U.S. shoppers are more leery than ever of preservatives, processing, and all other unnatural food ingredients. So if you’re a manufacturer and your products live in the center aisles of the grocery store, we’re willing to bet you’ve . . .




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