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Price and Promotion Optimization



Price and Promotion Management Tool

Our Price and Promotion Management  Tool is a subscription-based suite which evaluates past promotional performance and simulates future promotional and base price changes designed to help clients optimize price and promotion decisions with greater speed and agility. This category-wide, easy-to-use service is regularly updated to provide instant insights through an intuitive interface for faster decision-making.  It consists of two core modules, Price & Promotion Evaluator and Price & Promotion Simulator:

Price & Promotion Evaluator

This category-wide promotional effectiveness tool is designed to help clients measure the effectiveness of their past trade promotions and benchmark those results against other competitive brands and items in your category.

Get answers to questions like...

  • How effective are my promotions?
  • How much do promotions really add to my total sales?
  • How do my promotions stack up against the competition?
  • Which items respond best to promotion?
  • Do my holiday promotions deliver against expectations?
  • What are the best times of year for promotions in my category?

Price & Promotion Simulator

This category-wide simulation tool is designed to support decisions related to optimizing your future promotions, effects of competitive promotions on your brand, changes in base price structure, and ongoing competitive analysis.

Get answers to the most common promotion and pricing questions:

  • How effective are my promotions?
  • What would be the incremental impact of testing different promotion types (TPR, AD, and other)?
  • How would my volume be affected if the competition ran a promotion the same time?
  • What would be my promotional volume impact during key holiday or seasonal periods?
  • How would a base price increase or decrease affect my volume?
  • What if my competitors respond with a price drop?

This service is built atop the rock-solid foundation of NPD’s data of record: our weekly, Store-Level Enabled, point-of-sale data—which extends across brands and retailers. Analyze the data at the category level for a big-picture view, or at the Account level view to collaborate with your retailer partner. We update the tool throughout the year, so you can get an accurate reflection of the marketplace.

While the Price and Promotion Management Tool is a simpler, faster way to support our clients’ price and promotion decisions, certain questions still benefit from custom analysis. That’s why we also offer our Customized Pricing Solutions, a project-based, ad hoc pricing offering. These projects are delivered over a multi-week period using a consulting approach, tailored to individual client needs and usually focusing on a small set of products.

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