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Why the Future of Series?

Why the Future of Series?

To make the most informed decisions you need to know how the market will perform, which consumer segments will drive growth, and how shopping will shift across channels. The Future of Series guides your strategy with sales forecasts and forward-looking industry insights. Reports are available for the food, apparel, home, footwear, office supplies, technology, and toys industries.

Accurate Forecasts

This package includes two waves of 3 -year forecasts — Wave 1 projects volume to 2021, and Wave 2 (after six months) forecasts out to 2022. The accuracy of past reports has been strong — within 3% of dollar and unit volume actuals in 2018 for all of the industries we covered (apparel, technology, and toys).

Analyst Perspectives

You get our experienced analysts’ perspectives on industry trends and evolving consumer behaviors, supported by our unmatched data assets.

Consumer Segmentation

Proprietary segmentation helps you identify your most important consumers and refine how you target specific groups.

COVID-19 Impacts

A proprietary model shows the impacts of COVID-19 on the economy and what economic recovery forecasts will look like.

Forward-looking Insights

NPD analysts offer their observations and insight on trends across categories and industries, supported by the full complement of NPD’s data assets.

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Our Reports

AA The Future of Food

The Future of Food

Covers the morning, dinner and snacking occasions, and how plant-based alternative trends are reshaping the industry.

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The Future of Apparel

The Future of Apparel

Covers 250+ product categories with emphasis on tops, activewear, bottoms, intimates and underwear, socks and hosiery, and outerwear.

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The Future of Automotive

The Future of Automotive

Covers 160+ product categories with emphasis on automotive aftermarket industry trends

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The Future of Footwear

The Future of Footwear

Covers 100+ product categories with emphasis on footwear industry trends.

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The Future of Home

The Future of Home

Covers 140+ product categories including forecast supercategories with COVID-19 impacts

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The Future of Office Supplies

The Future of Office Supplies

Covers 100+ categories with a deeper focus on writing instruments, office essentials, coloring and art, and janitorial and breakroom

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The Future of Tech

The Future of Tech

Covers 240+ product categories with a deeper focus on entertainment, computing and productivity, connected living, digital imaging/cameras, accessories, drones, virtual/ augmented reality, and digital assistants.

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The Future of Toys -

The Future of Toys

Covers 95+ subcategories with a focus on dolls, building sets, games and action figures. Additionally, see how consumers are responding to the COVID-19 crisis.

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