Why the Future of Series?
To make the most informed decisions you need to know how the market will perform, which consumer segments will drive growth, and how shopping will shift across channels. The Future of Series guides your strategy with sales forecasts and forward-looking industry insights. Reports are available for the food, apparel, home, footwear, office supplies, technology, and toys industries.
This package includes two waves of 3 -year forecasts — Wave 1 projects volume to 2021, and Wave 2 (after six months) forecasts out to 2022. The accuracy of past reports has been strong — within 3% of dollar and unit volume actuals in 2018 for all of the industries we covered (apparel, technology, and toys).
You get our experienced analysts’ perspectives on industry trends and evolving consumer behaviors, supported by our unmatched data assets.
Proprietary segmentation helps you identify your most important consumers and refine how you target specific groups.
A proprietary model shows the impacts of COVID-19 on the economy and what economic recovery forecasts will look like.
NPD analysts offer their observations and insight on trends across categories and industries, supported by the full complement of NPD’s data assets.
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The Future of Food
Covers the morning, dinner and snacking occasions, and how plant-based alternative trends are reshaping the industry.Read More
The Future of Apparel
Covers 250+ product categories with emphasis on tops, activewear, bottoms, intimates and underwear, socks and hosiery, and outerwear.Read More
The Future of Automotive
Covers 160+ product categories with emphasis on automotive aftermarket industry trendsRead More
The Future of Footwear
Covers 100+ product categories with emphasis on footwear industry trends.Read More
The Future of Home
Covers 140+ product categories including forecast supercategories with COVID-19 impactsRead More
The Future of Office Supplies
Covers 100+ categories with a deeper focus on writing instruments, office essentials, coloring and art, and janitorial and breakroomRead More
The Future of Tech
Covers 240+ product categories with a deeper focus on entertainment, computing and productivity, connected living, digital imaging/cameras, accessories, drones, virtual/ augmented reality, and digital assistants.Read More