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The Who and Where Behind Your Share

Checkout delivers the most comprehensive view of consumer purchase behavior for general merchandise categories, across all retailers over time, to help you understand how to adjust your marketing to fuel growth. 

Get a complete and accurate view of the online channel: 600+ e-commerce retailers including Amazon, Walmart, top specialty retailers, direct-to-consumer, and emerging players.

Our clients use Checkout because it’s:

  • Comprehensive: get a complete picture of the e-commerce retail landscape
  • Omni-channel: understand sales shifts from brick-and-mortar to e-commerce
  • Detailed: benefit from granular category views in standard industry hierarchy, with comprehensive feature coding
  • Reliable: get a stable trend with alignment and benchmarking to NPD’s POS and Consumer data sets 
  • Backed with Industry Expertise: tap into NPD’s deep industry knowledge across e-commerce and brick-and-mortar

Checkout delivers longitudinal buyer-based insights, key to understanding actionable consumer behavior elements over time, online and in-store. You'll have access to purchase-tracking data by industry, including market size, share, and trend, harvested from the receipts of real consumers. In addition, we deliver deeper analysis and reports to help you understand buyer dynamics behind sales performance, inform your business strategy, and target the most lucrative opportunities.

For a more granular view on e-commerce, consumer-centered industry issues, and custom analysis, check out our suite of solutions:

Related Press

June 8, 2018

Guest Commentary: Spoiler Alert – The Market for Online Automotive Products Isn’t Where You Think It Is

New data from market research firm The NPD Group shows that the upcoming FIFA World Cup has sparked a spending frenzy throughout Europe. US$14.7 million has been spent on football (or soccer, for Westerners) and FIFA World Cup-themed toys in the UK alone in the lead up to the tournament.

May 2, 2018

Think Tank: Who’s Shopping for Private Label? Check the Data

Across all retail categories, private label is playing an increasingly critical role in product assortments. Private label now accounts for 30 percent of sales in some U.S. categories.

March 7, 2018

How Customers Buy

If you’re a retailer who sells tech products, or apparel, or footwear, you may have noticed a shift in online versus in-store sales of certain items. Maybe you’ve seen your best customers suddenly start to fall off. Have they lost interest in that product or a particular brand that you carry? Find out in this Robin Report byline by Liz Cutting, Executive Director, Checkout, at The NPD Group.

November 16, 2017

Beyond Early Adopters: Winning the Next Wave of Customers for New Tech Products

While 10 percent rush to buy tech products, retailers must win over the next 40 percent that are on the fence. What combination of inventory selection, pricing, and online vs. offline strategy will work during the holidays? Stephen Baker, NPD's vice president and technology analyst, recommends how manufacturers and retailers should approach each segment to win this holiday season.

Related Case Studies

Checkout: How a Home-Textiles Manufacturer Averted Delisting and Built a Better Partnership With a Key Retailer

A home-textiles manufacturer found itself facing an increasingly common, and dangerous, problem with distribution. The manufacturer learned one of its key retail partners was rethinking its strategy and looking to reduce the number of items it carried in its bedding department. Buyers at the retailer hinted that the manufacturer’s linen brand might be delisted in the process. The manufacturer turned to Checkout for help.

Checkout: How a Specialty Retailer Won the Back-To-School Season with Marketing and Assortment

A retailer, let’s call it Client X, had seen revenue drop for several consecutive back-to-school seasons but was unclear what was causing the downturn. Was the retailer losing customers to rivals? Were existing customers spending less? Were the items the retailer sold simply not resonating with today’s consumers?

Checkout: How a Computer Manufacturer Found a Way To Win Broader Distribution

Manufacturers must convince retailers that their version of the hot, new thing should be on store shelves. See how our client proved tablet/laptop buyers spend twice as much on electronics overall compared to other buyers.

Checkout: How a Manufacturer Sold an Exclusive Product to a Major Retailer

Our client, a footwear manufacturer, wanted to win floor space for a premium product designed exclusively for a major retailer. The manufacturer needed to prove to the retailer that the return on the new product would be worth the incremental spend. Our client turned to us to build a compelling case.

Checkout: How a Restaurant Chain Recognized the Powerful Life of Limited-Time Offers

Unfortunately, the actual power of LTOs can remain hidden in the bulk of a company’s own point-of-sale (POS) information. Recently an 800+ unit fast casual restaurant chain asked us, “Do you have a way to measure the real-world performance of our fried green tomatoes limited time offer?” Because the chain didn’t have any idea what kind of customers the promotion attracted, there wasn’t a clear way to evaluate the offer and target those buyers with other similar promotions throughout the year.

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