Home Products & Solutions Tracking Services Consumer Buying Behavior | Checkout

The Who and Where Behind Your Share

Checkout delivers the most comprehensive view of consumer purchase behavior for general merchandise categories, across all retailers over time, to help you understand how to adjust your marketing to fuel growth. 

Get a complete and accurate view of the online channel – including  first and third-party sales for Amazon and other marketplaces, 400+ e-commerce retailers including direct-to-consumer, and an early read on emerging players.

Our clients use Checkout because it’s:

  • Comprehensive: get a complete picture of the e-commerce retail landscape
  • Omni-channel: understand sales shifts from brick-and-mortar to e-commerce
  • Detailed: benefit from granular category views in standard industry hierarchy, with comprehensive feature coding
  • Accurate: ensure superior precision; our Checkout data is benchmarked against NPD’s POS data
  • Backed with Industry Expertise: tap into NPD’s deep industry knowledge across e-commerce

Checkout provides purchase-tracking data by industry, including market size, share, and trend, harvested from the receipts of real consumers.

For a more granular view on e-commerce, consumer-centered industry issues, and custom analysis, check out our suite of solutions:

Related Case Studies

Checkout: How a Home-Textiles Manufacturer Averted Delisting and Built a Better Partnership With a Key Retailer

A home-textiles manufacturer found itself facing an increasingly common, and dangerous, problem with distribution. The manufacturer learned one of its key retail partners was rethinking its strategy and looking to reduce the number of items it carried in its bedding department. Buyers at the retailer hinted that the manufacturer’s linen brand might be delisted in the process. The manufacturer turned to Checkout for help.

Checkout: How a Specialty Retailer Won the Back-To-School Season with Marketing and Assortment

A retailer, let’s call it Client X, had seen revenue drop for several consecutive back-to-school seasons but was unclear what was causing the downturn. Was the retailer losing customers to rivals? Were existing customers spending less? Were the items the retailer sold simply not resonating with today’s consumers?

Checkout: How a Computer Manufacturer Found a Way To Win Broader Distribution

Manufacturers must convince retailers that their version of the hot, new thing should be on store shelves. See how our client proved tablet/laptop buyers spend twice as much on electronics overall compared to other buyers.

Checkout: How a Manufacturer Sold an Exclusive Product to a Major Retailer

Our client, a footwear manufacturer, wanted to win floor space for a premium product designed exclusively for a major retailer. The manufacturer needed to prove to the retailer that the return on the new product would be worth the incremental spend. Our client turned to us to build a compelling case.

Checkout: How a Restaurant Chain Recognized the Powerful Life of Limited-Time Offers

Unfortunately, the actual power of LTOs can remain hidden in the bulk of a company’s own point-of-sale (POS) information. Recently an 800+ unit fast casual restaurant chain asked us, “Do you have a way to measure the real-world performance of our fried green tomatoes limited time offer?” Because the chain didn’t have any idea what kind of customers the promotion attracted, there wasn’t a clear way to evaluate the offer and target those buyers with other similar promotions throughout the year.

Want more?

Complete this form to hear from NPD.


Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View our privacy policy.

Follow Us

© The NPD Group, Inc.