The Power of Receipts. The Knowledge of Experts.
Millions of receipts from millions of people, processed at extraordinary speeds, mined for insights, benchmarked to industry standards, and explained by the most experienced team in the industry.
Checkout Tracking SM: The most thorough information on consumer behavior ever collected.
Our core offering provides a suite of purchase-tracking data, including market size, share and trend. All data is provided in intuitive, easy-to-use dashboards that can be shared widely throughout your organization rather than being limited to consumer-insights teams and data scientists.
Most importantly, all our data is benchmarked against The NPD Group’s established data of record, using industry-standard hierarchies.
For a more granular view on e-commerce, consumer-centered industry issues, and custom analysis, check out our suite of solutions:
Related Case Studies
Checkout Tracking: How a Home-Textiles Manufacturer Averted Delisting and Built a Better Partnership With a Key Retailer
A home-textiles manufacturer found itself facing an increasingly common, and dangerous, problem with distribution. The manufacturer learned one of its key retail partners was rethinking its strategy and looking to reduce the number of items it carried in its bedding department. Buyers at the retailer hinted that the manufacturer’s linen brand might be delisted in the process. The manufacturer turned to Checkout Tracking℠ for help.
Checkout Tracking: How a Specialty Retailer Won the Back-To-School Season by Changing Its Marketing and Assortment Focus
A retailer, let’s call it Client X, had seen revenue drop for several consecutive back-to-school seasons but was unclear what was causing the downturn. Was the retailer losing customers to rivals? Were existing customers spending less? Were the items the retailer sold simply not resonating with today’s consumers?
Our client, a footwear manufacturer, wanted to win floor space for a premium product designed exclusively for a major retailer. The manufacturer needed to prove to the retailer that the return on the new product would be worth the incremental spend. Our client turned to us to build a compelling case.
Unfortunately, the actual power of LTOs can remain hidden in the bulk of a company’s own point-of-sale (POS) information. Recently an 800+ unit fast casual restaurant chain asked us, “Do you have a way to measure the real-world performance of our fried green tomatoes limited time offer?” Because the chain didn’t have any idea what kind of customers the promotion attracted, there wasn’t a clear way to evaluate the offer and target those buyers with other similar promotions throughout the year.