Checkout delivers longitudinal buyer-based insight, key to understanding actionable consumer behavior elements over time.
Analyzing purchase behavior over time is vital to understand rapidly evolving consumer tastes and trends – such as volume shifts online – that are disrupting retail.
Checkout tells you how key buyer groups perform when your brand is in play, and when it’s not.
Checkout Analytics is comprised of two products: Checkout Essentials and Checkout Advanced Analytics. Checkout Essentials provides critical foundational insights for understanding buyer dynamics behind sales performance. These structured reports deep dive into buyer loyalty, spend, purchase frequency, cross purchasing with competitors, and market basket composition. Available by brand, category, and retailer levels of detail, Essentials reports uncover challenges and opportunities for further exploration through our Advanced Analytics.
Checkout insights inform business strategy by identifying the best path to growth:
- Winning new customers
- Increasing spend per visit (these are retail metrics)
- Increasing visits
Checkout reveals what drives category and brand growth:
- Analyzes opportunities to add value over the shopping journey
- Shows where you are winning and losing as retailers and brands
- Identifies your most valuable shopper from inside and outside of your walls
For greater visibility into the e-commerce channel, learn about our Checkout E-commerce Tracking offering.