The impact of e-commerce on retail demands your attention. Checkout provides clients with unparalleled visibility into the e-commerce channel that no other solution can provide, with key sales tracking metrics to help you adjust your marketing to fuel growth.
Checkout E-commerce Tracking measures the entire e-commerce retail landscape, with more than 600 retailers including Amazon, Walmart, direct-to-consumer entities, top industry-specific retailers, and emerging players.
Based on information from receipts provided by over 3 million consumers through NPD’s partnership with Slice Intelligence, Checkout E-commerce Tracking delivers detailed category views in standard industry hierarchy, with comprehensive feature coding. Dashboards and exportable data tables allow you to track unit volume and share, dollar volume and share, and average price, across industry and sub-category. Clients can also count on a stable trend, backed by a static panel with alignment and benchmarking to NPD’s POS and Consumer data sets. Beyond the data, we offer industry expertise and insight on how to win in e-commerce.
Are you properly equipped to win in e-commerce? Contact us today to learn more on how to get the data and insights you need to win.
For a deeper view into consumer-centered, industry-specific issues in brick-and-mortar or e-commerce, check out our custom analysis options available as part of an analytics subscription or ad-hoc:
Guest Commentary: Spoiler Alert – The Market for Online Automotive Products Isn’t Where You Think It Is
New data from market research firm The NPD Group shows that the upcoming FIFA World Cup has sparked a spending frenzy throughout Europe. US$14.7 million has been spent on football (or soccer, for Westerners) and FIFA World Cup-themed toys in the UK alone in the lead up to the tournament.
Across all retail categories, private label is playing an increasingly critical role in product assortments. Private label now accounts for 30 percent of sales in some U.S. categories.
If you’re a retailer who sells tech products, or apparel, or footwear, you may have noticed a shift in online versus in-store sales of certain items. Maybe you’ve seen your best customers suddenly start to fall off. Have they lost interest in that product or a particular brand that you carry? Find out in this Robin Report byline by Liz Cutting, Executive Director, Checkout, at The NPD Group.