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Checkout is the gold standard
consumer receipt panel

for tracking and analyzing consumer behavior
across general merchandise and foodservice.

How Checkout Helps You Grow Your Business

Omnichannel
Tracking

Our Omnipanel is the premier consumer panel for tracking retailer and brand performance, online and in-store, across general merchandise and foodservice.




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Buyer
Analytics

Our buyer analytics provide self-service Essentials or advanced solutions, so you can see opportunities online, in-store, or omnichannel. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.

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Segmentation
and Survey
Insights

We’ll deliver custom segmentations and attitudinal insights through competitive surveys to help answer your complex business questions and whys behind the buy.

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“NPD’s Checkout data has been instrumental in SodaStream’s effort to transition to a fact based selling organization. Utilizing NPD’s Checkout data has allowed us to better understand buyer demographics, spending behavior, channel interaction and retailer leakage. More importantly, our teams are using this information to identify opportunities and implement new programs with our retail partners. The NPD Checkout team has been a true partner in tailoring the data to our specific business needs and calling out meaningful, action-oriented insights.”

Chris D’Alessandro
Vice President of Sales,
SodaStream US

“NPD’s Checkout data has been beneficial in helping both our retail partners and internal stakeholders understand and quantify the opportunities around retailer and brand share of wallet and leakage. Working with the Checkout team, we have identified opportunities and devised solutions that can help our retail partners convert customers to purchase additional categories within their stores to increase loyalty and spend with those customers.”

Jeff Lynn
Vice President, Category Management & Business Analysis,
Fruit of the Loom, Inc.

“NPD's Checkout analysis was helpful to understand how our customers were using a category of products at Limited Service Restaurants and at Jack in the Box. As a result of the analysis, we identified an important area of opportunity for our teams to focus on, in order to grow visits to Jack in the Box.”

Patricia Chou
Consumer Insights Director,
Jack in the Box

"Our ability to understand our customers and address key business issues has been elevated by NPD’s Checkout data.  We have taken our customer targeting to a new level, as we now have a deeper understanding of our customers’ behaviors with our brand and how they interact with our key competitors.  With this knowledge from Checkout, we identified specific opportunity gaps within our business and developed targeted innovation to drive growth in our highly competitive business."

Lynn Hemans
Vice President, Customer Data and Business Intelligence,
Taco Bell

Case Studies


March 25, 2020

Checkout Buyer Analytics
October 9, 2019

How a Retailer Uncovered Black Friday Opportunities
July 2, 2019

Leveraging Complementary Data and Insights to Tell the Full Story Behind Sales Declines
June 28, 2019

How an Apparel Brand Proved It Could Help a Retailer Win Loyalty
May 6, 2019

How One Client Used Checkout to Acquire a New Brand
February 26, 2019

How a Customer Journey Analysis Revealed Private Label Opportunities
February 15, 2019

How Following the Consumer Purchase Journey Revealed the Perils of a Price Drop
December 19, 2018

Keep or Drop a Menu Item? That Is the Question.
November 8, 2018

Traditional Retailers Gaining Ground in Online Sales of High-Ticket Tech Items

Why Our Panel?

There are many consumer receipt panels out there. Why choose Checkout?

Accuracy

With more than 50 years in tracking sales and market share in general merchandise and foodservice industries, our researchers have developed expertise in classifying your complex product sets. We benchmark our consumer panel with sales data and methodologies widely accepted as the industry standard.

Omnichannel

Our panel provides a total channel view for more comprehensive insights. The panel includes 130,000 consumers, capturing data from receipts on purchases made online and in-store.

Quality

NPD’s rigorous research foundation is at the heart of everything we do. We have the most stringent panel requirements, guaranteeing engaged panelists and better data. We have tailored our analytic offerings to meet the specific needs of each industry, taking the guesswork out of finding the right solution for your needs.

Principles of Consumer Behavior

Checkout’s receipt-powered insights are revolutionary to many of the retail industries we track. By tracking the same people over time, Checkout offers unique perspectives into consumer behavior, answering previously unanswerable questions such as...

  • Penetration Drives Loyalty
  • Buyer Churn is Inevitable
  • Light Buyers Matter
  • Heavy Buyers Fade
  • Your Customers Aren’t “Yours”

Checkout’s receipt-powered insights reveal fundamental truths about consumer behavior that are revolutionary to many of the retail industries we track. Understanding the principles of consumer buying behavior outlined in this guidebook will empower manufacturers and retailers to make smarter, evidence-based decisions to drive growth.

Checkout: The Best Data to Drive Your Business Decisions

Industries
Served
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