Checkout is the gold standard
consumer receipt panel
for tracking and analyzing consumer behavior
across general merchandise and foodservice.
How Checkout Helps You Grow Your Business
Our Omnipanel is the premier consumer panel for tracking retailer and brand performance, online and in-store, across general merchandise and foodservice.
Our buyer analytics provide self-service Essentials or advanced solutions, so you can see opportunities online, in-store, or omnichannel. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.Learn More
We’ll deliver custom segmentations and attitudinal insights through competitive surveys to help answer your complex business questions and whys behind the buy.Learn More
Leveraging Complementary Data and Insights to Tell the Full Story Behind Sales Declines
Why Our Panel?
There are many consumer receipt panels out there. Why choose Checkout?
With more than 50 years in tracking sales and market share in general merchandise and foodservice industries, our researchers have developed expertise in classifying your complex product sets. We benchmark our consumer panel with sales data and methodologies widely accepted as the industry standard.
Our panel provides a total channel view for more comprehensive insights. The panel includes 130,000 consumers, capturing data from receipts on purchases made online and in-store.
NPD’s rigorous research foundation is at the heart of everything we do. We have the most stringent panel requirements, guaranteeing engaged panelists and better data. We have tailored our analytic offerings to meet the specific needs of each industry, taking the guesswork out of finding the right solution for your needs.
Principles of Consumer Behavior
Checkout’s receipt-powered insights are revolutionary to many of the retail industries we track. By tracking the same people over time, Checkout offers unique perspectives into consumer behavior, answering previously unanswerable questions such as...
- Penetration Drives Loyalty
- Buyer Churn is Inevitable
- Light Buyers Matter
- Heavy Buyers Fade
- Your Customers Aren’t “Yours”
Checkout’s receipt-powered insights reveal fundamental truths about consumer behavior that are revolutionary to many of the retail industries we track. Understanding the principles of consumer buying behavior outlined in this guidebook will empower manufacturers and retailers to make smarter, evidence-based decisions to drive growth.
Checkout: The Best Data to Drive Your Business Decisions