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Checkout is the gold standard
consumer receipt panel

for tracking and analyzing consumer behavior
across general merchandise and foodservice.

How Checkout Helps You Grow Your Business


Our omnichannel shopper and buyer analytics give you critical insights on your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.

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Capturing online purchasing information from more than 3 million consumers, we are the only company tracking your fastest-growing channel.

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We leverage our system of proprietary assets including point-of-sale data and consumer tracking to help answer your complex business questions.

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“NPD’s Checkout data has been instrumental in SodaStream’s effort to transition to a fact based selling organization. Utilizing NPD’s Checkout data has allowed us to better understand buyer demographics, spending behavior, channel interaction and retailer leakage. More importantly, our teams are using this information to identify opportunities and implement new programs with our retail partners. The NPD Checkout team has been a true partner in tailoring the data to our specific business needs and calling out meaningful, action-oriented insights.”

Chris D’Alessandro
Vice President of Sales,
SodaStream US

“NPD’s Checkout data has been beneficial in helping both our retail partners and internal stakeholders understand and quantify the opportunities around retailer and brand share of wallet and leakage. Working with the Checkout team, we have identified opportunities and devised solutions that can help our retail partners convert customers to purchase additional categories within their stores to increase loyalty and spend with those customers.”

Jeff Lynn
Vice President, Category Management & Business Analysis,
Fruit of the Loom, Inc.

“NPD's Checkout analysis was helpful to understand how our customers were using a category of products at Limited Service Restaurants and at Jack in the Box. As a result of the analysis, we identified an important area of opportunity for our teams to focus on, in order to grow visits to Jack in the Box.”

Patricia Chou
Consumer Insights Director,
Jack in the Box

"Our ability to understand our customers and address key business issues has been elevated by NPD’s Checkout data.  We have taken our customer targeting to a new level, as we now have a deeper understanding of our customers’ behaviors with our brand and how they interact with our key competitors.  With this knowledge from Checkout, we identified specific opportunity gaps within our business and developed targeted innovation to drive growth in our highly competitive business."

Lynn Hemans
Vice President, Customer Data and Business Intelligence,
Taco Bell

Why Our Panel?

There are many consumer receipt panels out there.
Why choose Checkout?


With more than 50 years in tracking sales and market share in general merchandise and foodservice industries, our researchers have developed expertise in classifying your complex product sets. We benchmark our consumer panel with sales data and methodologies widely accepted as the industry standard.

Panel Size

We collect e-commerce receipts from more than 3 million people—making our panel 10 times bigger than others in the marketplace. Our 35,000-person omnichannel panel is the only omnichannel tracking panel available for general merchandise.


NPD’s rigorous research foundation is at the heart of everything we do. We have the most stringent panel requirements, guaranteeing engaged panelists and better data.

Checkout: The Best Data to Drive Your Business Decisions

Checkout can help you grow your business in this rapidly changing world. We offer the most robust e-commerce data for tracking and improving performance as more business moves online plus tailored analytics to help you keep current customers and win new ones.


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