If you’re responsible for growing your category, defending shelf space, or increasing market share, you need to keep tabs on the consumer spending habits that are transforming today’s omnichannel marketplace. Our Checkout consumer receipt panel monitors consumer behavior across industries, brands, retailers, and time periods. Armed with these insights, you can target effectively, win loyalty, and identify growth opportunities.
Use Buyer Analytics For:
Identify the most attractive buyer segments to drive growth and gain market share. Evaluate the impact of promotions across brands, retailers, and categories.
Quantify the success of new brand launches and acquisitions. Discover the value of specific brands and their consumers, as you evaluate new growth opportunities.
Optimize your assortment with greater understanding of the brands and categories your customers buy elsewhere and what is leading to changes in basket size and cross-purchasing.
Understand the buyer dynamics behind sales performance with buyer-based metrics delivered through an interactive dashboard. Measures include brand and retailer loyalty, share of wallet, penetration, purchase frequency, leakage, and order composition.
Advanced Analytics studies dive even deeper to provide customized answers to your most complex and strategic business questions. Solutions include New Brand Launch, Purchase and Trip Sequencing, Acquisition Assessment,
New/Lost/Retained, and more.
"As shopping online continues to grow, it will force traditional brick-and-mortar stores to regroup. You must understand the categories, attributes, and businesses that lead consumers to say, ‘I want to shop in a traditional store,’ and those that are more likely to lead them to shop online. Checkout can help you understand these shifts."