Checkout’s Omnichannel Tracking solution offers an unprecedented view of what consumers are buying and where — across all traditional retail channels, marketplace platforms, and direct-to-consumer outlets. Based on an industry-leading methodology, Omnichannel Tracking transforms purchase details from receipts into useful market data and insights.
Our methodology provides a robust sample of transactions that offer a more granular look at your addressable market. With Omnichannel Tracking, you can uncover new opportunities among categories, retailers, and customer segments.
Checkout helps you understand the shift from bricks to clicks and emerging sources of competition.
Use Omnichannel Tracking to:
Measure and Track
In addition to traditional tracking, you can gain insight into direct-to-consumer, digitally native, and private-label retailers and brands. Understand the shift from bricks to clicks and emerging sources of competition — insights not available anywhere else.
Identify Your Most Valuable Consumers:
Identify the right segments to focus on. Paired with our Buyer Analytics solution and in-depth demographic views, you can analyze purchasing habits and loyalty among your key customer segments.
Omnichannel Tracking data is sourced from the industry’s largest Omnipanel of 130,000 panelists, which is balanced and projected to represent the U.S. population (age 18+). Checkout’s panelists submit online and in-store receipts through a proprietary app.
With more than 50 years of experience tracking market and consumer trends, The NPD Group complements Checkout’s best-in-class data with a portfolio of industry-acknowledged gold-standard data assets. The unique measures offered by Checkout take insights and actions to the next level when combined with other NPD assets. Together, these solutions provide a holistic view and deep insight into your industry to enable better-informed, faster decision-making.