Purchase Dynamics from The NPD Group uses SupplyTrack® invoice-level data to segment your operators based on their new-lost-retained purchase status over time. Using this information, you can evaluate operator purchase dynamics for any products or brands that flow through large broadline distributors. It’s a new resource for data and insights that support your strategic sales and marketing decisions.
Leveraging information from SupplyTrack and NPD’s Analytic Solutions, Purchase Dynamics scours invoice-level data from more than 700,000 operators from the largest broadline distributors to track individual markets and report the effects of sales changes. It is an ideal tracking tool, delivered along with your SupplyTrack monthly tracking service; a one-time analysis is also available.