Hear from our clients about the power of SupplyTrack


Track market performance, identify gaps, make better decisions, and grow your business

SupplyTrack® is the first and only monthly tracking service that codes, aggregates, and tracks every product shipped from a critical mass of leading broadline distributors to over 500,000 commercial and non-commercial operators. Capturing over 70 percent of the broadline distribution market with over 100 categories coded and three years of trend, SupplyTrack delivers in-depth insights for categories, brands, items, product attributes, and operator segments. It covers commercial and non-commercial operators, including: casual dining bar and grill independents, QSR pizza independents, colleges and universities, lodging, hospitals, convenience stores, and more.

Broader, more in-depth coverage means more accurate and granular information, which results in better decision-making and a winning advantage.

Business Benefits

  • Measure and evaluate product performance by category, brand, item, and attribute
  • Track competitive sales and share
  • Identify opportunity gaps and develop effective strategies to gain market share
  • Develop and assess effective marketing strategies and new product introductions based on timely, accurate measurement of sales and pricing
  • More effectively target commercial and non-commercial operator segments
  • Improve distributor collaboration by speaking a common language
  • Explore market sizing and trend by Census region
  • Incorporate detailed point-of-sale data into your collaborative category management processes

Learn More

For more information, contact your NPD account representative, call 866-444-1411, or email contactnpd@npd.com.

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