The NPD Group, Inc.
Viale Edoardo Jenner, 53
+39 02 8550061
We offer market research services for the following industry sectors in Italy:
BeautyTrends– This point-of-sale tracking service measures the retail performance of prestige fragrances, makeup, and skincare products in China, France, Italy, Spain, and the United States. SKU-level detail is captured for more than 40 beauty sub-categories on a monthly basis.
CREST – As the industry's gold standard for online market research information, Consumer Reports on Eating Share Trends (CREST®) offers insight on consumer purchases of commercially prepared meals. It tracks purchases in the restaurant industry, as well as ready-to-eat foods/beverages purchased from other retail establishments, such as convenience and food stores.
Sports – We combine retail tracking and online consumer panel survey information to provide unparalleled depth and breadth of market research coverage for the sports/active apparel, athletic footwear, and sports equipment marketplace. Leading global companies rely on us for a total view of the market, including details about who is buying what, and where, how, and why they are buying it.
The NPD Group delivers the only pan-European point-of-sale and online consumer panel survey data on toys and games, so clients can understand and sell to this complex market. Methodologies and definitions are consistent throughout Europe; the market structure is harmonized with our U.S. toy tracking services for true trend analysis on a global basis. The Retail Tracking Service reports on value and unit sales and market share, and pricing. The Consumer Tracking Service reports on consumer demographics, purchase drivers, and more. Additionally, the U.K. License Tracker equips licensors, manufacturers, and retailers to uncover opportunities and grow their share of the licensed products marketplace.