We offer market research services for the following industry sectors in Italy:
BeautyTrends– This point-of-sale tracking service measures the retail performance of prestige fragrances, makeup, and skincare products in China, France, Italy, Spain, and the United States. SKU-level detail is captured for more than 40 beauty sub-categories on a monthly basis.
CREST – As the industry's gold standard for online market research information, Consumer Reports on Eating Share Trends (CREST®) offers insight on consumer purchases of commercially prepared meals. It tracks purchases in the restaurant industry, as well as ready-to-eat foods/beverages purchased from other retail establishments, such as convenience and food stores.
Sports – We combine retail tracking and online consumer panel survey information to provide unparalleled depth and breadth of market research coverage for the sports/active apparel, athletic footwear, and sports equipment marketplace. Leading global companies rely on us for a total view of the market, including details about who is buying what, and where, how, and why they are buying it.
EuroToys – EuroToys® delivers the only pan-European point-of-sale and online consumer panel survey data on toys and games, so our clients can understand and sell to this complex market. Methodologies and definitions are consistent throughout Europe; the market structure is harmonized with our U.S. toy tracking services for true trend analysis on a global basis. EuroToys reports on value and unit sales and market share, pricing and distribution measures, consumer demographics, purchase drivers, and more.
In Italy, we also deliver point-of-sale tracking information for the back-to-school market for categories like backpacks, pencil cases, and school diaries.
The NPD Group, Inc.
Viale Edoardo Jenner, 53