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NPD Japan Ltd.
Shinagawa Center Bldg. 8F (Reception 4F)
3-23-17, Takanawa Minato-ku,
Tokyo 108-0074



We offer market research services for the following industries in Japan:


CREST – As the industry's gold standard for market research information, Consumer Reports on Eating Share Trends (CREST®) offers insight on consumer purchases of commercially prepared meals. It tracks purchases in the restaurant industry, as well as ready-to-eat foods/beverages purchased from other retail establishments, such as convenience and food stores.


The NPD Group is the only source for consumer panel data on the sports industry in Japan, providing the insights and solutions sports companies need to make fact-based decisions. NPD’s Sports practice in Japan offers a complete view of the Japanese market, covering athletic footwear, sports apparel, and sports equipment purchases. Insights include consumers' acquisition habits and purchase experiences, consumer profiles, buyer demographics, and more.

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