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Mexico City

The NPD Group, Inc. 
NPD México, S. de R.L. de C.V. 
Lago Victória, 74 
Piso 7 
Colonia Ampliación Granada 
Del. Miguel Hidalgo 
C.P. 11520, México, D.F.



We offer market research services for the following industry sectors in Mexico:

The NPD Group provides global market information and advisory services to help our clients make better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth.

Retail Tracking Service - The NPD Group’s Retail Tracking Service delivers unmatched point-of-sale (POS) information in Mexico, equipping you to understand market dynamics, partner with retailers, and identify opportunities for growth.

You can use retail tracking information to answer these questions and many others:

  • How am I doing compared to my competitors?
  • What are the key price points, and where do I fit in?
  • What are the opportunities for growing my category?
  • What’s the optimal assortment for driving sales?

Retail Tracking (point-of-sale) information is available for several industries and categories, including:

Audio Video Imaging / Audio, Video y Fotografía:

  • Camcorders
  • Digital Payer Speakers
  • Digital Still Cameras
  • DVD Players
  • Home Theatre
  • Next Generation DVD Players
  • Personal Digital Players
  • Shelf Systems
  • TVs

Beauty / Belleza de Prestigio

  • Fragrance
  • Makeup
  • Skincare

Commercial Technology / Tecnologías de información B2B

  • Cellular Headset Equipment
  • CPUs/Processors
  • Digital Media Speakers
  • Gaming Devices
  • Hard Disk Drives
  • Inkjet Cartridges
  • Many more

Home – Major and Small Domestic Appliances / Hogar – Electrodomésticos Menores y Línea Blanca:

  • Clothes Dryers
  • Microwave Ovens
  • Refrigerators
  • Ranges
  • Small Domestic Appliances (Coffee Makers, Mixers, Blenders, etc.)  
  • Washing Machines

IT and Printing  / Computación:

  • PCs
  • PC Monitors
  • Printers

Toys / Juguetes:

  • Action Figures & Accessories
  • Arts & Crafts
  • Building Sets
  • Dolls
  • Games/Puzzles
  • Infant/Preschool Toys
  • Youth Electronics
  • Outdoor & Sports Toys
  • Plush
  • Vehicles
  • All Other Toys

Video Games / Videojuegos:

  • Consoles
  • Software
  • Accessories


Consumer Tracking Service - The NPD Group provides consumer panel survey information for the Mexican sports/active apparel and athletic footwear marketplace. Leading global companies rely on us for a market view that includes detail on who is buying, what, and where, how, and why they are buying it.

You can use consumer information to answer these questions and many others:

  • Who is my customer?
  • Who is buying from my competitors?
  • Which channels are growing or declining in importance?
  • What are the key factors driving purchasing?
  • What else is my customer buying?

We track the following sports categories:

Athletic Footwear /Calzado Deportivo

  • Running
  • Football Soccer
  • Casual Athletic
  • Basketball
  • Sandals, Flip-Flops, and more

Sports/Active Apparel / Ropa Deportiva

  • Tops and Bottoms
  • Athletic Track Suits
  • Outerwear
  • Swimwear, Underwear, and more
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